Eggolab Eggo lab is the place where you can review our publications and research activities.
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| Case Knock Knock Since 1970 the failure rate of new products doubled from 40% to 80%. The following case study presents a method that helps with a key condition for boosting your success rate: to be able to continuously anticipate needs and to translate them speedily into new product opportunities. Authors: Gregor Gimmy, Managing Partner; Marc Morros, Senior Consultant; Pau de Riba, Consultant Language: English Type: presentation Download in pdf [814Kb] For questions: marc@eggo.com |
The 5th P of Marketing |
| Barcelona, Culture, Innovation Find here some challenging thoughts from Gregor Gimmy about why culture has taken the steering wheel from technology to become the driving force behind innovation ... and why Barcelona is a good place to innovate. Author: Gregor Gimmy, Managing Partner Language: English Type: white paper Download in pdf [1,4Mb] For questions: gregor@eggo.com |
| Innovation á la Silicon Valley: How Silicon Valley manages the risks of innovation Common believe is that Silicon Valley entrepreneurs are risk friendlier than Europeans, hence their enormous innovation output. This presentation revisits this myth, and will show how carefully Silicon Valley manages risks to accomplish breakthrough innovations. Author: Gregor Gimmy, Managing Partner Language: Spanish Type: presentation Launch the presentation [opens a new window] For questions: gregor@eggo.com |