Client Cases

Client: global leader in consumer electronics
Project name: Design Assessment Tool

Innovation Challenge:
improve the efficiency of the assessment of new product designs
• long turn-around time for product testing
• high product testing costs
• test data of of low quality
• test results did not provide recommendations for product design decision makers

Results: a custom tailored Design Assessment Tool
• tool consists of processes, methods, protocols, and templates that are reproducible and easy to communicate
• test methods provide a deeper user understanding than traditional methods because they use new techniques from anthropology, psychology and design.
• application and validation of the tool applying it to scanner prototype designs
• results report

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