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Client: leading household goods manufacturer
Project name: system for the identification of innovation opportunities
Innovation Challenge: increase innovation rate
• innovation opportunities were discovered ad-hoc and without a formal process
• opportunities could not be identified and evaluated against their customer need
• most new product opportunities did not make it to the development stage
Results: enabled the company to discover customer oriented innovation opportunities
• defined a custom tailored system (process + methods) to identify innovation opportunities efficiently
• new system contains state-of-the-art innovation methods
• application and validation of new system to a real innovation case, resulting in 56 new product concepts for two main product lines and one implementation plan for the development of a new product.
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